Focus topic: "Successful brand management in a volatile world - are credibility, attitude, trust and attention the new superpowers?"
Two keynotes and a plenary panel offer inspiration, different perspectives and best practice with experts.
WOOHW! Conference is the outdoor advertising industry's specialist conference, which this year will focus on the key issues of credibility, trust and attitude in brand management. Two high-caliber keynotes offer different perspectives on the current challenges of advertising in the digital age. The event will shed light on how brands can communicate authentically in order to gain and retain the trust of their target groups. Experts on the podium will discuss how transparency and clear values form the basis for successful advertising. The subsequent networking aperitif will provide opportunities to exchange ideas with peers, panel guests and speakers. Together, we will develop new ideas on how brands can find a credible voice today and in the future.
More truthfulness in advertising - when colorful campaigns ignore the zeitgeist
Prof. Dr. Oliver Errichiello is a brand sociologist and consultant. For over 20 years, he has supported more than 200 companies from 12 sectors with brand strategy, positioning and advertising concepts - always with a focus on clear, effective and sustainable brand management. He is also the author of 25 specialist books on brand management, which have been translated into English and Chinese.
"Brands lose relevance when they ignore reality - not when they are less loud. In a world full of deception, truthfulness is the most radical form of advertising. Advertising is honest when it no longer tries to fool us - but to make a difference."
Reclaim the Blink
Regula Bührer Fecker is a formative figure on the Swiss communications scene. The two-time "Advertiser of the Year" has been advising companies as a creative strategist for over 25 years - with a clear vision, a spirit of innovation and a flair for bold, human solutions.
“People have never been so distracted. Never so caught up in their own worlds. Never has it been more important to capture their attention. Today, if you want to build a brand, you have to trigger reactions that connect. Publicity no longer happens by itself – you have to create it.”
Successful brand management in a volatile world
Under the direction of Anna Kohler, Editor-in-Chief of Marketing & Communication, the two speakers and two other guests from the Swiss communications industry will then discuss how advertising can work successfully in a world full of stimuli and expectations. The definitive line-up will follow in the next few days.
